DHAKA: Shah Rukh Khan is ‘India’s Most Attractive Personality’ according to a 16-city survey conducted by Trust Research Advisory (TRA), a Comniscient Group company, based on what it called a ‘36 Trait Matrix’, to measure brand attractiveness.

Following Shah Rukh Khan in attractiveness quotient are Amitabh Bachchan and cricketer Mahendra Singh Dhoni, reports The Times of India.

Aamir Khan is India’s fourth most attractive personality, followed by Mithun Chakraborty, Katrina Kaif, Salman Khan, Sachin Tendulkar and others.

Altogether 25 personalities from the field of cinema, sports and social-spiritual, business and music, were listed in the report.

‘While we often see attractiveness only in terms of physical beauty, it is much more. It is a function of four founding appeals – rational, emotional, aspirational and communication. When the quotient is high on all four appeals, the overall attractiveness quotient becomes high,’ said N Chandramouli, TRA CEO.

BDST: 1608 HRS, OCT 25, 2013
RoR/JCK